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Fetal Attraction launch at
Crossword Mumbai
Mumbai, November 29, 2005:
Customers at Crossword were witness
to the launch of renowned
Gynaecologists-Dr Duru Shah's and Dr
Safala Shroff's book 'Fetal
Attraction: Everything Indian
Parents-To-Be Need to Know about
Pregnancy and Childbirth', a
comprehensive one-stop guidebook in
pregnancy by fitness expert, Ms Nawaz
Modi Singhania. Mr. Ivor Vaz, Editor
(supplements) Indian Express stylised
the content. The launch was followed
by a discussion with Dr Duru Shah and
Dr Safala Shroff and Ms. Nawaz Modi
Singhania on Pregnancy and childbirth.
In today's cyber era, there is an
overabundance of information to be
found in magazines, newsletters, on TV
and the Internet. Needless to add,
there are over a dozen excellent
handbooks available on the subject.
It's problematical enough for a woman
to sift through a mountain of
information and decide for herself
what's useful and what's not. Worse
still, more often than not, foreign
books have applicability to foreign
people. Consequently, we Indians are
left investigating in the dark at a
time when we need the best advice we
can possibly get.
Fetal Attraction: Everything Indian
Parents-To-Be Need to Know about
Pregnancy and Childbirth, a
comprehensive one-stop guidebook in
pregnancy was launched to meet this
requirement.
Fetal Attraction starts in the
preconception period, and then leads
through pregnancy and prenatal care,
labour, delivery, and the postpartum
period. The main body of the book
courses through the three trimesters
in great depth, also covering various
aspects likes physical changes, diet,
check ups etc. Breastfeeding is
discussed in detail in a whole chapter
and the book also answers the most
frequently asked questions before,
during, and after pregnancy. All
things considered, the heart of Fetal
Attraction pulsates around the phases
and stages a woman goes through when
she is having a baby.
Fetal Attraction prepares the Indian
woman for the most thrilling and
fulfilling time of her life. Armed
with this book, she can work with her
doctor to become an active participant
in what is unquestionably the most
important and exciting event of one's
life. Scores of expectant mothers and
over-expectant fathers shoot questions
relevant to the Indian context and
this book addresses the lacuna there
was in the availability of such a
manuscript.
Myths, superstitions and traditions,
which are distinctive to only our
country, are deeply weeded in the
roots of our ethos. Hence the
exclusive parts of the book are
chapters such as, 'It Happens Only In
India', 'Daddy's Briefcase', 'In-laws
and Out-Laws' make this book only one
of its kind!! It reflects the Indian
aspect of pregnancy and child birth
that is different from the western
practices.
Published by Jaico Publishing House,
the book is modestly priced at Rs
195/- so that it reaches each and
every pregnant woman in India.
Dr Duru Shah is a renowned
gynaecologist and infertility
specialist. She is also the
President-elect of the Federation of
Obstetric and Gynaecological Societies
of India [FOGSI]. Dr Safala Shroff is
also a renowned gynaecologist and
childbirth educator. Mr. Ivor Vaz who
is the Editor (supplements) Indian
Express has stylised the content for
the book.
Crossword is India's leading bookstore
chain, which has pioneered the
lifestyle bookstore concept in India.
Its innovative approach to book
retailing and its achievements have
received wide acclaim in India and has
won the 'Images Retailer of the Year
award for the books, music and gifts
category for 2005'. Businessworld
rated it as the '5th Most Respected
Retailer in the country' for the year
2004; the only bookstore to feature in
the top ten. Launched in 1992,
Crossword currently has 30 stores
across 9 cities in the country in
Ahmedabad, Bangalore, Chennai, Gurgaon,
Hyderabad, Kolkata, Mumbai, Pune &
Vadodara. It is a fully owned
subsidiary of Shoppers' Stop Limited -
India's leading department store chain
(promoted by K. Raheja Corp.). |
