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SABTNL to focus on content production, ropes in Divya Sharman Mehta



3 August, 2005: Sri Adhikari Brothers Television Network (SABTNL) has chalked out an impressive business plan for growth and consolidation in the financial year 2005-2006, as part of which it will focus on its core competence, content production.

Recently, the company successfully carried out its restructuring plan with the sale of the SAB TV Channel and Brand to Sony Entertainment Television .

SABTNLís aggressive strategy now focuses on expanding its content production. It has signed an agreement with Sony Entertainment Television to supply content worth Rs. 75 crores.

It is also in the process of signing deals with mainstream Hindi channels as well as niche channels. The company has also decided to venture into telefilms, animation content and motion pictures.

SABTNL, which is now debt-free with a cash surplus, needs more funds for its expansion plans. It also calls for improvement in production. SO the company is mulling large scale investment into the latest in studios, state-of-the-art production and post production facilities, animation studios, etc.

The SABTNL Board, at its meeting held on July 26th, has cleared the capital expenditure plan. The company will finance the Capex from internal accruals, preferential warrant issue to core promoters and through FCCB/GDR issue aggregating to US $ 15 million.

The company has also appointed Divya Sharman Mehta, formerly at Star TV and Channel V, as its Creative Director, in a bid to bolster its creative team. Mehta will strengthen the creative and ideation portfolio at SABTNL.

In the quarter ended June 30, 2005, the Company has earned net profit of Rs. 108.18 lakhs, a six-time increase compared to corresponding quarter of previous financial year.

The Company has always been one of the largest content producers in the country and it has to its credit the development and launch of innovative and popular programmed on comedy, musical shows interlaced with comedy, daily thrillers, Hindi and regional soaps and more. It has received several national and international awards for its content also. 


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