P&G donates Rs. 1.26 Crore to CRY
...To support education of 11,000 children via Shiksha
BY A CORRESPONDENT
12th August 2005: Shiksha – the special programme to support education of underprivileged children across India launched by Procter & Gamble (P&G) in partnership with Child Relief and You (CRY) will support a year’s education of 11,000 underprivileged children across the country.
P&G donated a part of the proceeds of the sale of large pack of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub and Pampers during April, May and June, which amounted to Rs. 1.26 crore, to CRY. The Shiksha programme is in line with keeping with P&G's global cause credo ‘P&G Live Learn & Thrive’ to support children in need across the globe.
Bollywood actress Preity Zinta along with key contributors to Shiksha presented a cheque of Rs. 1.26 crore on behalf of P&G to Ingrid Srinath, CEO, Child Relief and You (CRY).
The Rs 1.26 cr Shiksha funds will be allocated to projects with focus on children’s education in Delhi, Barrackpore (West Bengal), Ongole and Chilkaluripet (Andhra Pradesh), Bellary (Karnataka), Salem (Tamil Nadu), Bolangir (Orissa), and Osmanabad, Wardha, Navi Mumbai, Borivali (Maharashtra), a press release said.
“Shiksha is a part of P&G’s global cause credo ‘P&G Live, Learn & Thrive’ to support Children in Need the world over. In India we specifically chose to support children’s ‘education’ because our country is home to the world’s largest number of illiterate children and that makes education of these disadvantaged children the most fundamental need. Shiksha has enabled us and our consumers to contribute to the education of these children by simply purchasing our brands which they already use and love,” Shantanu Khosla, Managing Director, P&G India.
“Through Shiksha, P&G has leveraged its brands, marketing channels and expertise to demonstrate that consumers, marketers and non-profits can work together to create mutually rewarding solutions that transform the lives of children. Thanks to this partnership, not only will more than 11,000 children across seven states in India be ensured their fundamental right to education, but lakhs of consumers across India have been provided an opportunity to participate in the movement for child rights,” Ingrid Srinath, CEO, Child Relief and You, said.
BY A CORRESPONDENT