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Philips selected as official partner for 2006 FIFA World Cup
Philips to get exclusive sponsorship rights in the consumer goods segment
BY OUR TECH CORRESPONDENT
3 August, 2005: Philips has been selected as the official partner for the FIFA World Cup in Germany. This is the sixth time Philips has been selected to be the official partner of World Cup, Philips and FIFA announced.
What this means is that Philips will have exclusive sponsorship rights in the consumer goods category of the FIFA World Cup.
In 2002, 28.8 billion people watched the FIFA World Cup held in Korea and Japan on TV. That figure would only rise in 2006. In India, due to cricket’s immense popularity, soccer viewership is still limited to metros, with Kerala, West Bengal and Goa being the exceptions.
But international soccer events like the FIFA World Cup, European Championships and English league have a wide viewership. Viewership
shoots up almost 300 percent during these events, with an average increase of 50 per cent.
During the 2006 FIFA World Cup, all media centers will be equipped with 5,500 Philips Flat TVs. Philips products such as Ambilight Flat TV, Home Entertainment Systems and Hard Disc/DVD recorders would flood the market to give consumers an experience of a life time during this world cup.
Philips’ Ambilight sets create a perceived better image and widen the viewing area to ensure fans can see extended angles of each exciting play. Ambilight technology is unique as it analyzes incoming television signals and produces background lighting that matches the images displayed on the screen.
Philips also plans to introduce various promotional schemes to in various football-crazy places like Kerala, West Bengal, Goa and Mumbai. Free tickets for FIFA world Cup will be offered as grand prizes, D. Shivakumar, Executive Director & Senior Vice-President – Consumer Electronics, Philips India, said.
The campaign will be kick started from Kerala. This will coincide with Kerala’s harvest festival, Onam. Theme-based activities across exclusive Philips Arena showrooms would take place as part of the campaign.
“There is a clear link between the brand values of the FIFA World Cup and Philips, and we hope to bring these values to life by enabling football enthusiasts all over the world, especially India, to view the FIFA World Cup in a new light through Philips products and services,” Shivakumar said.
BY OUR TECH CORRESPONDENT
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