Brand Ambassador Lara Dutta launches New Pantene Shampoo

BY A CORRESPONDENT

22 September, 2005: Former Miss Universe and Bollywood siren Lara Dutta is the new face of Pantene - she has just been named Brand Ambassador for it.

The new Pantene, with the “Goodness of Coconut Oil,” was launched by Lara Dutta . The New Pantene shampoo comes with Micro-vita technology, providing “smoother, shinier and strong hair” similar to coconut oil.

"I am delighted to be the face of the World’s No. 1 Shampoo, and launch New Pantene,” Lara Dutta said.

Rahul Malhotra, Associate Marketing Director (P&G) said,“ Lara is a beauty icon who radiates inner strength too – be it through her being crowned Miss Universe, her role as Global UN Ambassador or her belief in fitness and nutrition and therefore is a true embodiment of Pantene’s character and its promise to consumers”.

Lara Dutta joins Pantene’s illustrious celebrity brand ambassadors like as Katrina Kaif, Bipasha Basu, Shilpa Shetty, Sonali Bendre and Simone Singh, a press release said.

Lara will communicate the benefit of New Pantene with the Goodness of Coconut Oil which gives strong hair, he said.

The new Pantene range has five variants -- • Pantene Smooth & Silky, Pantene Hair Fall Control, Pantene Long Black, Pantene Lively Clean and Pantene Anti-dandruff .

The New Pantene has also been priced at Rs. 98 for a 200ml. bottle, Rs. 51 for a 100ml. bottle, and Rs. 3 for a 7.5ml sachet.

BY A CORRESPONDENT