23 July, 2005: Next Gen Publishing Ltd. (NGPL), a Forbes Group and HDFC Ltd. Enterprise, has
launched the Indian version of two world leading auto magazines, Car India and Bike India . H S Billimoria, CEO of NGPL, Chris Llewellyn, International Managing Director of Emap International and Adil Darukhanawala, Chief Editor of Car India/Bike India launched the magazines in Bangalore on July 21..
Targeted at both the general car info seeker and the discerning automobile aficionado, both Car India and Bike India will provide in-depth information on various models and their performance, analysis of manufacturing capabilities, accessories, tips and recommendations, auto lifestyle and sporting news. To provide readers with detailed analysis, an expert team at Car India and Bike India will test and evaluate several of the products featured in the magazines in India and abroad.
Bike India is India's first and only pure two-wheeler magazine. The first 142-page issue of Bike India has a special invitation price of Rs. 50/- and features biking tests and stories from all around the globe. A comprehensive road test of the new Bajaj Avenger plus the latest variants of the Kinetic Kine and the Yamaha Libero G5 form the consumer information component. There’s a preview of the two latest bikes scheduled to hit Indian roads this month – the new Glamour from Hero Honda and the latest version of the Discover from Bajaj Auto. The mag also has bike sport from around the world, touring, technical tips and forums for the biking brotherhood.
Commenting on the launch, Mr. Hoshang Billimoria, CEO, NGPL said, "The automobile industry in India has grown tremendously, and cars and bikes have become affordable to more people. However, with so many choices in the market, our magazines will provide the much needed comprehensive picture to anyone looking for information on cars and bikes, right from research and recommendations to interaction with experts. Each magazine focuses entirely on its niche segment."
Adil Darukhanawala, Chief Editor, Car India and Bike India
said, "Both our new offerings have been created with a thorough understanding of what makes a car or bike user/enthusiast excited. The moot point is to delight the enthusiast and bring the layperson upto speed when presenting the magazine. In short - celebrate everything on two and four wheels, while being to the point, specific and accurate."
OUR MEDIA CORRESPONDENT