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Piramal Healthcare to promote oral contraceptive i-pill

Tuesday, March 23, 2010, 16:32 This news item was posted in Industry category and has 0 Comments so far.

India’s Piramal Healthcare has bought the rights for the leading emergency contraceptive drug brand, i-pill, marketed by Cipla for a consideration of 950 million rupees ($21 million), reports said.

i-pill, which has sales of about 310 million rupees a year, senior officials with Piramal Healthcare has stated.

Piramal Healthcare has been reportedly in talks with Cipla for a possible acquisition of the i-pill brand for some time now.

More justice will be done to the brand i-pill if someone has a basket of over the counter (OTC) products, Amar Lulla, the joint managing director of Cipla, was quoted as saying.

Emergency contraceptive pills such as Cipla’s i-pill and Mankind Pharma’s Unwanted 72 are currently sold as over-the-counter (OTC) drugs which can be bought like a pain balm or Anacin and do not require a prescription from doctor.

The health ministry, under the Union government has been considering a review the OTC status of emergency oral contraceptives i-Pill and Unwanted etc as reports of the no-holds-barred advertisements being aired in the national and regional electronic media on the morning after pills and rampant misuse of them.

In November, the Drugs Technical Advisory Board (DTAB) under the Union Health Ministry, which advises the drug regulator on the technical aspects of pharmaceutical products reviewed the current OTC status of the contraceptive pills ‘Unwanted 72? and ‘i-pill’ and decided to keep them under OTC category even though the committee tokk stron exception to the ads.

Gynaecologists and various organizations have been alerting on the dangers of possible misuse of the emergency contraceptive pills  ‘Unwanted 72? and ‘i-pill’ by the youngsters  as a regular contraceptive method.

Gynaecologists of metros have often reported cases of ‘Unwanted 72? and ‘i-pill’ misuse among tennagers and the resultant problems like irregular menstruation and other side-effects.

Oral contraceptive pills also called `morning-after-pills’ were started selling through the local chemist over the counter a year ago after the government gave pharmacists permission to give women rights over their sexuality and fertility.

Morning after oral contraceptive like i-pill contains levonorgestrel in 1.50 mg strength. Levonorgestrel is a synthetic derivative of the naturally occurring female sex hormone, progesterone.

Morning after oral contraceptive like i-pill and Unwanted 72 are used to reduce the chances of becoming pregnant after unprotected sexual intercourse.

Morning after oral contraceptive like i-pill and Unwanted 72 should be used before 72 hours to prevent an unplanned pregnancy after unprotected sex. Pregnancy is established only after the fertilized egg attaches itself to the womb. This process can take 2 to 4 days.

Even though these pills are effective in stopping unwanted pregnancy in almost 98% of cases, morning after oral contraceptive like i-pill and Unwanted 72 should be taken  as soon as possible and not later than 72 hours. The sooner one takes the pill, the more effective it is. i-pill is 95% effective within 24 hours of unprotected sex, 85% between 25-48 hours and 58% if taken between 49-72 hours, according to Cipla website.

Morning after oral contraceptive like i-pill and Unwanted 72 can work in any of three different ways depending on where you may be in your menstrual cycle: It may stop an egg being released from the ovary; if an egg has been released, the pills may prevent the sperm from fertilizing it and if the egg is already fertilized, it may prevent it from attaching itself to the lining of the womb.

Morning after oral contraceptive like i-pill and Unwanted 72 are ineffective if the pregnancy is established (i.e. the fertilized egg has attached itself to the womb). It is therefore not an abortion pill.

Morning after oral contraceptive like i-pill and Unwanted 72 are useful as a backup birth control method under circumstances like contraceptive failure; unprotected sex; improper use of your regular birth control method or forced sex

Morning after oral contraceptive like i-pill and Unwanted 72 are recommended as an emergency contraceptive.

Nausea, vomiting, lower abdominal pain, a feeling of breast tenderness and headache are some common side effects after taking morning after oral contraceptive like i-pill and Unwanted 72 .

There are chances of unexpected vaginal bleeding, but this is not dangerous and should clear up by the time of the next period.

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