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Herbal pill to quit smoking Quitobac by Birla Veda launched

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Monday, May 31, 2010, 15:33 This news item was posted in Consumer category and has 0 Comments so far.

Quitobac, a herbal chewable pill to quit smoking and tobacco addiction, is currently available in markets in India.

Quitobac is a nicotine-free chewable herbal formulation for smokers.

The tablet contains ayurvedic herbs including yastimadhu, khadir, lavang, brahmi, shakapusphi, amlaki, ela and tulsi each in a standardised potent extract form.

Quitobac pill aims to suppress the craving for tobacco through an ingredient called eugenol which is present in Lavang.

Eugenol helps in the conversion of nicotine into cotinine, a metabolite of nicotine excreted through urine therefore allowing less nicotine to reach the receptors in the brain, according to Birla Veda a division of the Yash Birla Group, which has developed  Quitobac.

Quitobac also acts as an anti-aging treatment through its ingredient Amla which contains anti-oxidants such as tannoid and vitamin C.

Quitobac also helps in dealing with depression. The ingredients, brahmi and shankapushpi help modulate brain activities and the content, yastimadhu inhibits the monoamine oxide which regulates the norepinephrine and dopomine of the brain.

Quitobac is useful in maintaining oral health, as well.

Eugenol, elachi and khadir ingredients in the pill inhibit the growth of anaerobic peridontal oral pathogens, provide fresh breath as well as strengthen the gums.

For the tobacco addicts with a smokers cough, Quitobac soothes the throat with the property of Amla which exerts antitussive activity decreasing the frequency of coughs and the intensity.

Quitobac can be taken whenever an individual craves for a nicotine fix. A maximum of six tablets can be chewed daily.

The use of the tablet can be adjusted depending on the number of cigarettes or gutkas per day. Results will be visible only after 15 to 20 days of recommended usage.

“A chewable tablet can easily be carried around and eaten when the need arises. The natural formulation provides no side effects on the system,” said Devang Vyas, Group president Corporate Strategy & Business Development & chief Group coordinator Birla Wellness.

Quitobac is available at the company’s newly launched retail outlet Rebirth at Phoenix Mills as well all leading chemists and drug stores.

A strip of Quitobac containing 10 tablets costs Rs 33. The company plans to launch the tablet to Tier II and III cities as well as the rural market.

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