A herbal food supplement that helps prevent unhealthy cholesterol and strengthen heart muscles has been launched in India.
Branded as CardioCholesterol, the diet supplement pills are developed by Wellscience.
CardioCholesterol contains heart protecting tradional medicines Terminalia arjuna, Inula racemosa, Dasamoola and Commiphora mukul.
Terminalia arjuna contains arjunolic acid that has been described as a cardiac tonic providing nutrition to heart muscles and strengthening them.
Inula racemosa is known to be used for various cardiovascular conditions such as angina, ischemic heart disease and in lowering diastolic blood pressure.
Dasamoola is a composition made by mixing powdered roots of ten herbs in equal proportions, each of which have properties that aid heart health and help to maintain cardiac function.
Commiphora mukul helps to maintain balanced cholesterol profile.
CardioCholesterol works at two levels. It provides nutrition to the heart and thus supports the health of the heart muscle. The food supplement pill also helps maintain a balanced cholesterol profile to keep the heart safe from damage, according to Rathin Mathur, founder and CEO, Wellscience.
Cardiovascular diseases are one of the biggest threats to the population today.
Hectic lifestyle, low physical activity, increasing stress, increased hypertension, high blood cholesterol, obesity and diabetes are few causes of this life-threatening disease.
Besides, cardiovascular diseases can also be genetic. A research published in Nature Genetics, showed how a genetic mutation affecting four per cent of Indians and one per cent of the world’s population, leads to a formation of an abnormal protein.
This protein often results in cardiomyopathy, a disease that causes deterioration of the heart muscle.
To minimise the risk of heart attack, along with other regular precautionary measures, it is extremely vital to keep a check on the blood cholesterol, he said.
In India it is estimated that approximately four people die of a heart attack every minute.
Indians are four times more susceptible to heart attacks compared to Europeans, Japanese, Americans and Chinese. Also, statistics indicate 50 per cent of heart patients in India are less than 45 years of age.
A study among Asian Indian men showed that half of all heart attacks in this population occur under the age of 50 years and 25 percent under the age of 40, according to the Indian organization, Medwin Heart Foundation.
Studies suggest India will likely account for 60 per cent of heart disease patients worldwide, by 2010.
Wellscience leverages on traditional knowledge in herbs and botanicals through modern scientific delivery principles.