Ecozyme, a chewable, pill form of coenzyme Q(10) [CO Q10] has been launched in India by Elder Pharmaceuticals.
Coenzyme Q(10) [CO Q10] is a nutraceutical formulation.
Coenzyme Q(10) [CO Q10] nutraceutical helps build immunity and is effective in fighting cardiovascular diseases, neurogenerative diseases particularly Parkinsons & Alzheimer’s, migraine, hypertension and diabetes.
Currently, COQ10 products were available mostly as soft-gel capsules or as tablets.
A chewable form of CO Q10- offering optimum dose of 100 mg per tablet making it more palatable & acceptable to patient population.
Coenzyme Q10 (CoQ10) is produced by the human body and is essential for the functioning of cells.
CoQ10 levels will drop with age and to be low in patients with some chronic diseases such as heart conditions, muscular dystrophies, Parkinson’s disease, cancer, diabetes, and HIV/AIDS. Some prescription drugs may also lower CoQ10 levels.
Levels of CoQ10 in the body can be increased by taking CoQ10 supplements, although it is not clear that replacing “low CoQ10″ is beneficial.
CoQ10 has been used, recommended, or studied for numerous conditions, but remains controversial as a treatment in many areas.
Elder Pharmaceuticals Limited has come up with a Novel Drug Delivery System (NDDS) to become the first company in the world to launch this nutraceutical in a novel form.
The technology in developing the chewable form of COQ10 is a unique technology & Elder is in the process of filing for worldwide patents also.
Ecozyme can be prescribed by physicians to a larger patient population (esp. those above 50) and Elder is targeting sales of about Rs 30 crore by 2012.
The company has a tie-up with M/s Gnosis Labs, Italy for the purchase of the API.
Elder Pharma already has a major presence in the nutraceutical market with a range of products like Eldervit ZC, Nephrocaps, IMBRAN from Daiwa of Japan, Elmecob & Phytomega from Enzymotec of Israel.
Nutraceutical products are steadily taking hold in the Indian market.
Nutraceuticals are used widely in the western countries to prevent diseases.
Nutraceutical products have become a mainstream supplement to diet. Most of the components are derived from plants and microbiological sources which provide benefits valuable to long term health by providing healthy nutrition, experts said.
Indian people are becoming health conscious but this attitude has not resulted much in the increased sale of nutraceuticals.
Nutraceutical products available in India cheaper than those available in Western countries. The nutraceutical market is expected to double in the coming years and the products are gaining popularity among consumers.
Nutraceuticals are one of the fastest growing segments of the food industry, and are already becoming a crucial part of the dietary supplements.
Global nutraceutical market is reportedly growing at a CAGR of seven percent whereas Indian nutraceutical and functional health food market is projected to grow at 25 – 40 percent.