Turner International Indian and Warner Bros Entertainment plan to launch a new 24-hour English entertainment channel, called WB.On March 2, 2009, Turner International Indian had annouced the launch of its new Hindi entertainment channel, in collaboration with Alva Brothers, Real.
Turner International’s other offerings include ZEE Turner, CNN-IBN, HBO, Cartoon Network, and Pogo.
The WB channel will be launched on March 15, 2009.
WB will air award-winning English movies, hit comedies, dramas, developed by Warner Bros. WB will also air celebrity news and gossip.
Jeffrey R Schlesinger, President, Warner Bros International Television, said, “This channel will showcase movies and TV shows that Warner Bros has made and will make in the future. It will represent a truly Hollywood experience and cater to a high class audience wanting to watch quality English content.”
Schlesinger also said, “India is an important growth market. But it will take quite a while for India to be our fastest growth market than it is now. Western Europe is the biggest market for us where licensing programme, advertising and channel on ground revenues are significantly high. India would eventually be a
bigger market.”
Turner Broadcasting System Asia Pacific Inc President Steve Marcopoto said, “The channel will showcase programming licensed from Warner Brothers International Television Distribution (WBITD). Together with HBO, WB expands Turner’s English entertainment package in India. It will be distributed by Zee-Turner and will be available on both DTH, and Cable and Satellite platforms.”
Turner International has said that WB is aimed at affluent Indians who are keen on watching the best Hollywood movies.
Turner International India,a unit of Time Warner, is the arm of Turner Broadcasting System Inc (TBS) in charge of the sales and marketing of Turner’s news and entertainment services in India and South Asia region.
Warner Brothers International Television Distribution, is the distribution arm of Warner Bros Entertainment. It is one of the biggest distributors of television programs, feature films, and animation film and serials.
where i can see the daily schedule of wb channel– maniansingam