Direct-to-Home television service provider Tata Sky Ltd will bring to its screen the global tween icon, Hannah Montana in association with Disney Television International India.Tata Sky has launched a Red Button promotion in collaboration with Disney Television International.
As part of the Red Button promotion, Tata Sky subscribers will be able to watch music videos, trivia footage and backstage tour secrets on Hannah Montana on Disney channels.
Additionally, Tata Sky subscribers will also be able to participate in the ‘Tata Sky Hannah Montana Pop Star Dreams contest’ and stand a chance to win exciting
Hannah Montana’s merchandise. The Red Button promotion has started on April 10 and will continue till July 10 2009.
Vikram Mehra, Chief Marketing Officer, Tata Sky, said, “Hannah Montana is a worldwide tween icon and extremely popular among the tweens in India.”
“Considering her ever growing popularity, we are particularly excited to offer our subscribers especially the younger generation the once-in a lifetime experience
with Hannah Montana coming on Tata Sky in association with Disney,”he added.
Adding, Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International India, said “Hannah Montana is the number one Disney character among tweens for awareness, likeability and merchandise business worldwide.”
“As a Disney icon, Hannah Montana exemplifies Disney Channel’s theme of aspiration, self belief, self expression and we are excited offer a truly unique Hannah experience to Tata Sky subscribers,” he further said.
Tata Sky is a joint venture between the Tata Group and Star and offers subscribers over 170 channels and interactive services.