The second season of the T-10 Gully Cricket Ab Har Koi Khelega tournament and talent hunt will begin on August 15, 2009. Reasonable Communications, organizers and promoters of T-10 Gully Cricket, have roped in Bollywood actor Riteish Deshmukh as brand ambassador for the T-10 Gully Cricket tournament.
The first season of the tournament was launched across 8 major cities on January 16, 2009.
Riteish Deshmukh said that it was his love for the game that made him lend his name the T-10 Gully Cricket event.
“I have played gully cricket with my friends through my entire childhood as well as at my school, GD Somani, inter college for Jayant’s College and charity events for the film industry and Cancer Patients Association. So when Anup Wadhwan approached me, I immediately agreed,” he said.
Riteish Deshmukh, being the brand ambassador, will have to visit all the cities and towns where the matches will be played.
“When I have time, I may even play in a few. It’s the first time I am endorsing something and that too it’s not a product but a cause. I didn’t products earlier as I wasn’t ready for them. But now I am definitely looking at endorsements,” Riteish said.
Since the T-10 Gully Cricket tournament is primarily a talent hunt, only non-first class cricket players between 15 and 24 years of age, and from Tier 2 and 3 towns can participate in the tournament.
Sandeep Patil and other cricketers will select players for their respective cities and the matches will be broadcast live on DD Sports on Saturdays and Sundays, over a period of nine weeks.
The finale of T-10 Gully Cricket: Season 2 will be held on November 15, 2009, with about Rs 2.5 million as prize money that will be distributed to various winning teams.
“Market research has shown that the shortened form of cricket is a major hit with sports fans and we are keen to explore ways in which we can build on that enthusiasm,” says Reasonable Communications director Anoop Wadhwa.
Reports say that ad spends for T-10 Gully Cricket: Season 2 is around Rs 4 crore. Around 60 per cent of the spends will be pumped into outdoor and BTL activities, such as street-plays and roadshows.