SET bags rights of Yash Raj movies

Sony entertainment Television (SET) has acquired the exclusive world satellite rights of the five blockbuster movies from Yash Raj Films. The line up from the Yash Raj Films stable in 2007 includes Chak De India, Tara Rum Pum, Jhoom Barabar Jhoom, the recently released Laaga Chunari Main Daag and Madhuri Dixit's much anticipated comeback film Aaja Nachle.

According to Kunal Dasgupta, CEO, SET India, “Yash Raj Films has been on the forefront of the Indian entertainment industry for the last five decades. The latest acquisitions underline the fact that we believe in bringing only the biggest and the best of entertainment to our viewers. This also reaffirms the strong relationship we share with eminent producer-director Yash Chopra since well over a decade.”

Yash Chopra has said that he has shared an excellent relationship with SET over the last 11 years. “In continuation of that association we have finalized this five film deal with SET. We are happy to showcase these films on SET which provides a great platform for the television premiere of the films.”

Chak De India has already become the mantra of India, having made a powerful impact on many lives. In fact, it has taken over where the gandhigiri fever left off. A straightforward and hard-hitting film it has captivated audiences and has taken the national game of hockey and its players to a higher level of recognition. Today however Chak De is not only referred to in the context of hockey but any sport in which India excels. Riding high on its recent achievement of the best film award at the fifth Australian Indian Film Festival (AIFF) in Sydney, the movie has already achieved cult status amongst the nation’s youth.