There is no question that UTV is turning the usual approach of production houses to movies, on its head.
While every producer, mainstream or otherwise, talks of good content ruling their choices, UTV has put its money where its mouth is.
Take a look at the movies they have backed in the past 10 years. Lakshya, Fiza, Chalte Chalte, Swades, Rang De Basanti, Life in a Metro, The Blue Umbrella (Which traditional producer would have touched The Blue Umbrella?), Jodhha Akbar, Aamir, A Wednesday, Mumbai Meri Jaan, DevD, and Delhi 6.
Their forthcoming releases include Umesh Shukla’s Dhoondte Reh Jaaoge, Vishal Bharadwaj’s Kaminey, Prem Soni’s Main Aur Mr. Khanna, Tigmanshu Dhulia’s Paan Singh Tomar, Ashutosh Gowariker’s What’s Your Rashee?, Prakash Jha’s Rajniti, Vicky Chopra’s Season’s Greetings, Shoojit Sircar’s Shoebite, and Robert Nylund’s Delhi Belly.
UTV has announced a thriller, Agyaat – the Unknown, in collaboration with Ram Gopal Varma’s Dreamforce Enterprise.
Agyaat is about a film crew that runs into all kinds of trouble while shooting in a forest. A bit like the characters in the Blair Witch Project, the film crew in Agyaat is terrorized by an unknown entity claiming one life after another.
Ram Gopal Varma has said, “For the subject matter of Agyaat, which is about a set of people trapped in a jungle and something out there killing them one by one, I had no intention of showing the entity that is creating the terror. It is imperative that the jungle substitutes for the entity that is killing them.”
The movie also focuses on the rapidly changing inter-personal relationships within the film crew. Stuck in a life-and-death situation, the fear strips off all their pretensions.
Agyaat has been shot in the Sigiriya jungles of Sri Lanka. IANS has quoted Ram Gopal Varma on the Sigirya jungles, “I have personally seen quite a few jungles in India like Ranthambore, Mudumalai and Wynad and also in Malaysia and Thailand, not to mention countless other jungles on video ranging from Indonesia to Brazil.”
“However, when I set my eyes on the Sigiriya jungle in Sri Lanka, it took my breath away with its sheer character. One might say that a jungle is a jungle but then you have not seen the Sigiriya forest. It’s both enchanting and terrifying at the same time. This is why I term it as a frighteningly sexy jungle,” he added.
Agyaat stars Priyanka Kothari, earlier known as Nisha Kothari. The movie will be released in July 2009.