Playboy International plans to launch its range of perfumes in India in April 2009.
Rumor has it that Mallika Sherawat will either launch the Playboy perfume range in India or even endorse the Playboy perfume in India.
It will be good to see her back, doing what she does best. Sexy.
Which is not to say that sexy is the only facet to her personality. If she does endorse the brand, she will definitely bring unique character traits like her spunk, intelligence, and forthrightness to the table.
I, personally, don’t think she or anyone else will be a brand ambassador for Playboy perfumes. The perfumes are not a mainline product for Playboy.
Playboy magazine is struggling to keep its market share, with competitors snapping at its heels. It is putting its bunny-ear logo on perfumes, lingerie, and so on, to leverage the brand, to stoke profits.
In 2008, four new Playboy perfumes, Hollywood Playboy, Malibu Playboy, Miami Playboy and Vegas Playboy, were launched. The perfumes are pretty cheap costing $15 for a 50 ml bottle.
The Playboy perfumes come in round glass bottles with a wrap-around black band (Frankly, it looks like a black ink pot to me).
The Hollywood Playboy comes in a black silver bottle, Malibu Playboy in Blue, Miami Playboy in orange, and Vegas Playboy in red. The liquid is tinted with the color of its bottle.
The Hollywood Playboy, its glam, seductive perfume, has citrus notes like mandarin, thyme, bergamot to elemi, and a heart of Lavender, rosewood and jasmine and cedar wood. The Hollywood Playboy perfume has undertones of vetiver, musk, warm amber, vanilla and sandalwood.
The Malibu Playboy, the sporty perfume, has opening notes of tangy citrus, apple, mint, leafy green and verbena. The heart notes are a combination of jasmine, iris plus, lemony coriander, and smooth, woody cedar. The base is a blend of musk, tonka, sandalwood and cashmere.
The Miami Playboy, perfume for the smooth guy, has starting notes of Bergamot, leafy green, apple and ozone. The heart of the Miami Playboy perfume blends rosewood, cyclamen and jasmine, while the undertones mix musk, amber and cedar wood.
The Vegas Playboy perfume is aimed for the wild boy. It opens with apple, basil and tea. The heart is a blend of lavender, jasmine and geranium, while the base is a mix of Musk, vanilla, tonka and georgywood.
Mallika Sherawat was last seen in Maan Gaye Mughal-E-Azam and Ugly Aur Pagli. Her most talked about forthcoming release is Hisss, directed by Jennifer Lynch, in which Mallika plays a vengeful snake woman. The movie is expected to release in 2009.
Mallika’s other forthcoming releases in 2009 include the long-in-the-making Fauj Mein Mauj and Unveiled.