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Indian summer at Cannes 2007
25 April, 2007
It isn’t just sugar-free
entertainment at Cannes. India has
cemented its presence at the Cannes
festival, in 2007.
Bollywood icon Amitabh Bachchan,
promoting his latest release Cheeni
Kum joined eminent filmmakers like
Mani Ratnam, Shankar, Prakashraj,
Rituparno Ghosh, Raju Hirani and
Ashutosh Gowarikar, at Cannes 2007.
The presence of stalwarts kept the
India Pavilion abuzz with a lot of
networking and activity, the reports
added. On June 21, 2007, Amitabh
Bachchan became India's brand
ambassador walking the Cannes
croissette when his Cheeni Kum
was premiered.
More films saw laurels being showered
on many an Indian entry. While
Shemaroo Entertainment saw its
animation film Ghatothkach
fetch several market enquiries, the
other films succeeded in generating
huge interest.
On May 17, India was the partner
country at the opening night of the
Cannes market party. The very next day
over 1,000 guests thronged the India
Focus party.
Seven Indian films were screened in
the next two days. Besides, the Indian
delegation being given the honour of
walking the Red Carpet on May 19. A
group of independent Indian filmmakers
held a grand party at the Carlton
beach projecting India’s presence at
Cannes. India was also the spotlight
country at the producers network
organised by National Film Development
Corporation Tuesday, said a report.
These apart, cementing India’s
presence, more than 20 Indian showbiz
companies have exhibited their
projects and products at the India
Pavilion. Organised by the
Confederation of Indian Industry (CII)
with the support of the I&B Ministry,
the exhibition saw as many as 80
companies from India, including 40
independent filmmakers showcasing over
150 films.
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