Ghajini has turned out to be quite the money spinner for Aamir Khan.
While Ghajini continues to rake in the moolah, its filmmakers have zeroed in on yet another money spinner. The company has launched a computer game, Ghajini The Game, in early January 2008.
Based on the Ghajini storyline, the Ghajini video game revolves around Aamir Khan’s character as he chases and kills the villains of the piece. The user will have to successfully complete the chase in, guess what, 15 minutes.
There is will be more than one Ghajini computer game. In the first one, Ghajini The Game, one baddie will be killed. The other games that will be released will carry the chase forward. Aamir Khan has been part of the development of the computer game and has lent his voice to the game.
The design and development of the Ghajini computer game cost Rs 30 million. The Ghajini game has been designed by Shashi Reddy, chairperson of FX Labs Studio and Ghajini’s co-producer Madhu Mantena.
The company claims that Ghajini The Game is India’s first 3D computer game based on a movie. The computer game will be marketed and distributed by Eros International.
Given the development cost of the game, one hopes that Ghajini The Game will go beyond the usual pathetic Indian mythology-crazy PC games, and stick in our minds for more than 15 minutes.
Ghajini, the movie that is, has, ostensibly, smashed all previous openings ever in Bollywood, grossing Rs 45 crores in the opening weekend. It continues to romp on, spitting out the bones of Singh is Kinng and Rab Ne Bana Di Jodi . Rab Ne Bana Di Jodi has grossed Rs 95 crores in three weeks. Ghajini has grossed an obscene Rs 97 crores in its first week alone.
It’s the same story overseas. Ghajini‘s first week gross has overtaken Rab Ne Bana Di Jodi ‘s gross total at the end of three weeks, in the US.