DTH company BIG TV, a Reliance Anil Dhirubhai Ambani Group venture, has launched an interactive Election Special news program iNEWS, in alliance with CNN-IBN. iNEWS is an enhanced value-added service that will be available to all Reliance BIG TV users, the company has said.
iNEWS will allow viewers to access current news and information, short text-based stories, headlines and tickers, powered by content from CNN-IBN, in a complete interactive and user-friendly interface.
With iNEWS, BIG TV viewers will be able to take complete control of how and when they choose to watch news. They can navigate through an eight-window Picture-In-Picture (PIP) mosaic of video feed options with supporting audio feeds.
The user screen includes news and highlight feeds as well an access to sub genre-based text news stories, news headlines, and tickers.
Viewers can choose from eight windows including live feeds of CNN- IBN & IBN 7, Top Headlines, Lok Sabha 2009, Sports and Weather.
Reliance BIG TV viewers will also have access to text news stories via the numerical buttons genre-specific menu. CNN- IBN will ensure the latest and the highest
quality news and content a viewer could wish for.
Mahesh Prasad, President Reliance Communications, said “Reliance BIG TV has always been at the forefront of enhancing customer value through relevant and easy-to-use innovative product features.”
“We are delighted on our partnership with CNN-IBN – India’s leading news channel, with such topically relevant Election Special with interactivity through a 8-
window mosaic framework. This will define a new paradigm of customer experience with quality content,” he added.
Sameer Manchanda, Joint Managing Director – IBN18 Network, said, “iNews is a pioneering service – a platform that gives viewers the flexibility to consume news
the way they want to.”
He said that iNews combines the richness of television news with the flexibility of a website or a newspaper. Those wanting the headlines only can select that section, while those wanting sports only can go for the sports bulletins.