Starting July 19, the Hybridfest 2008, at Madison in Wisconsin, will see Toyota take the driver’s seat for its nationwide tour called ‘Highway to the Future: Mobile Hybrid Experience’.
The tour has been designed to provide consumers with a firsthand opportunity to experience automotive hybrid technology and learn what they can do to make a difference in the environment. Toyota officials said that the tour would also lure consumers to learn more about the benefits and technology of hybrid vehicles as well as Toyota’s environmental initiatives.
Aimed at providing people with the opportunity to take an up-close look at how hybrid vehicles operate and encourage lifestyle changes that can help protect the environment, the tour will stop at numerous public events nationwide in 2008.
Car enthusiasts will get an opportunity to learn about hybrid technology through a number of interactive, educational stations and test drive a Toyota Prius, Camry Hybrid or Highlander Hybrid, the official has said.
The expo at Madison, meanwhile, is being termed as an interactive mobile exhibit to the environment and alternative fuels. While the show on alternative fuels will identify the differences in the various types of alternative fuels and how they are produced, the show on environment and resourceswill try and educate the car lovers on what they can do to make a difference to the environment.
Meanwhile, the Prius driving experience would help in making the Hybrid Synergy Drive technology known to visitors. In addition, the show on hybrid technology aims at providing visitors with a better understanding of the various hybrid technology options on the market and how hybrids benefit the consumer and the environment.
In addition, the exhibit provides attendees the opportunity to get behind the wheel of a hybrid vehicle to experience Toyota’s Hybrid Synergy Drive system.