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WARNER BROS BRANDED CHANNELS

Warner Bros to launch branded channels worldwide

28 November, 2007:

Warner Bros International Television Distribution (WBITD) is launching a number of branded, video-on-demand, non-linear channels worldwide.

The proposed channels, subscription-supported and advertiser-supported, will have a variety of delivery platforms that will bring the Warner Bros’ film and television series to viewers around the world in a new way, the company has announced.

Jeffrey R Schlesinger, president of Warner Bros International Television, said in a statement that the new channels – named ‘Warner TV’ – would build upon the successful linear Warner Channel that has been operating in Latin America for over 10 years.

The initiative, Schlesinger added, is intended to create Warner Bros-branded entertainment destinations that would provide consumers with round-the-clock, on-demand access to top-quality programming on services consisting primarily of content produced and distributed by the Studio.

In the United Kingdom, Warner TV is available on Virgin Media’s digital cable platform and on BT’s IPTV television service.

Warner TV, according to the company statement, is prominently featured on Virgin Media’s ‘TV Choice on Demand’ and BT’s BT Vision SVOD services, with branded gateways to the service on the first page of the channel listings. The service is available to all on-demand subscribers.

Incidentally, Warner TV is the first branded entertainment channel in the United Kingdom devoted to TV series programming from a single studio provider and is one of the few branded destinations that is not associated with a linear channel in the UK, Warner Bros said.

Warner Bros International Television Distribution had earlier announced a deal with Japan’s USEN Corporation for a Warner TV channel on GyaO, USEN’s advertisement-supported broadband broadcasting service.

Over 100 titles from Warner Bros are scheduled for release on Warner TV on GyaO as well as via GyaO NEXT, USEN’s SVOD service. This service is available on the open internet, is but geo-filtered for Japan only to protect rights-holders of the programming outside of Japan.

Warner Bros International Television Distribution has also launched a Warner TV service on the Free IPTV platform in France on a subscription basis. This service is a combination of feature films and television series made available after their initial telecast on linear terrestrial broadcasters.

According to the statement, WBITD has signed a second deal in France with Orange, which will see a series-based Warner TV zone-launched on its IPTV television on-demand service later in 2007.

 

 

 
         
 

 

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