WALT DISNEY TRAVEL CHANNEL
Walt Disney travel channel goes
BY A CORRESPONDENT
18 May, 2007: Walt Disney Company
is launching a new interactive
video-on-demand (VOD) channel
featuring travel-related programming.
The new service will make it possible
for aspiring travelers to communicate
with the staff of the reservations
department at Disney theme parks.
In other words, some cable television
customers could soon be able to book a
trip to a Disney theme park with the
click of their TV remote control.
The Disney Travel on Demand service
will start in the third week of May
2007 on Time Warner Cable systems,
followed by providing the service to
subscribers of Cablevision digital a
The channel will include original
programmes, including reality shows,
episodic programs, concerts and
special events highlighting Disney’s
domestic theme parks in Florida and
California, the United States, as well
as its adventure-travel business.
The shows, offered free to viewers,
would have interactive features,
including the ability to request more
information using buttons on the TV
The programs will reach over 9 million
people across the United States.
Though the deals with Time Warner and
Cablevision are structured
differently, Disney will create the
programming and pay the cable
companies to telecast it, according to
a statement from Walt Disney Company.
On Time Warner systems, viewers can
use their remote control to request
brochures, DVDs and other information
either through the mail or e-mail.
Cablevision subscribers can use a
remote control to trigger a phone call
from a Disney travel representative
within 15 minutes.
Walt Disney Company had tested the
channel on Cablevision’s system in
2006. Both companies were able to
monitor which programmes people
watched, whether viewers
fast-forwarded through some parts, and
what parts received repeat viewing.
The test helped Walt Disney Company
develop the shows that will start on
May 21 on Time Warner systems, and on
May 29 on Cablevision.