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New USA Today weekly edition to be
launched outside US
16 October, 2007:
USA Today and Tribune Media Services
(TMS) are planning to distribute a new
weekly edition of USA Today outside
the United States.
USA Today will produce the eight-page,
English-language, broadsheet section
and Tribune Media Services, the
content-licensing unit of Tribune
Company, will syndicate it to
publishers outside the United States
for use as a supplement to their daily
newspapers.
The first issue of the new publication
will be delivered to client-newspapers
on October 18, 2007. Participating
publishers will be supplied with
electronic files of each week’s
edition, and they will print the
product on their own presses.
Among the customers for the new
supplement are publishers in Israel,
Armenia, Mexico, Argentina, and
Ecuador.
According to a statement from both
companies, content for use in the new
publication will be drawn from daily
editions of USA Today published during
the previous five days. Rather than
recapping the news of the week, the
new publication will feature the
enterprise articles, trend stories,
news analyses, and profiles for which
USA Today is best known, the statement
said.
Ken Paulson, editor and senior
vice-president for news for USA Today,
said in the statement that “we are
pleased to be able to bring USA
Today’s reporting to new markets and
an expanded readership. TMS is the
ideal partner to help us build
audience and extend our reach.”
According to David D Williams,
president and CEO of Tribune Media
Services, the joint venture is “a
natural extension of the longstanding
relationship between USA Today and
TMS. For many years, we have
syndicated stories and images from the
newspaper to publishers throughout the
world.”
Tribune Media Services began
syndicating content from USA Today to
publishers outside the United States
in 1992.
Following the launch of the new weekly
version of the newspaper, USA Today
will continue distribution of the
daily international edition of the
newspaper through news stands and
hotels in select markets around the
world.
USA Today, top-selling newspaper of
the United States, celebrated its 25th
anniversary on September 15, 2007. It
is published via satellite at 35
locations in the United States and at
four sites abroad.
USA Today, available worldwide, has a
total average daily circulation of 2.3
million. Published by Gannett Company
Incorporated, the USA Today brand also
includes the news and information
website usatoday.com that is updated
24 hours a day, USA Today Sports
Weekly, USA Today Mobile, and USA
Today Live, the television arm of the
USA Today.
Tribune Media Services is a leading
provider of information and
entertainment products for print,
electronic, and on-air media in the
United States and abroad. TMS
distributes television and movie
listings and related editorial content
under the TMS and Zap2it brands;
syndicates comics, editorial cartoons,
feature articles and opinion columns;
creates and distributes a variety of
online information products; licenses
editorial content from national
periodicals; and manages national
advertising networks.
TMS, headquartered in Chicago, the
United States, also markets news,
features, information graphics and
multimedia content to media clients.
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