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Canada’s free tabloid 24 hours
launched in Calgary, Edmonton
BY A CORRESPONDENT
February 28, 2007
Sun Media Corporation of Canada has
launched 24 hours, the free
tabloid newspaper,in Calgary and
Edmonton.
This new venture facilitates a unique,
fast-paced package of news and
entertainment coverage for readers in
Canada’s fastest-growing markets,
according to Pierre Karl Peladeau,
president and CEO of Quebecor Inc.,
which publishes 24 hours newspapers
across the country.
“The newspaper is designed to deliver
information quickly for busy readers –
typically in 20 minutes – and it will
attract additional readers to the
print format,” Pierre Karl Peladeau
aid.
Available in street boxes, coffee
shops and other easily accessible
locations, 24 hours will have an
initial press run of 50,000 copies in
each city.
24 hours will draw upon staff support
from its sister publication, Calgary
Sun.
Tuned to the fast-paced urban
lifestyle, the tabloid format of 24
hours will be particularly appreciated
by about 250,000 transit riders, who
will have easy access to the
information and advertising content,
say the paper’s officials.
The 24 hours newspapers are published
from Monday to Friday in Montreal,
Ottawa (English and French editions),
Toronto, Vancouver and now Calgary and
Edmonton.
“The growth in Alberta’s two major
cities creates phenomenal
opportunities for advertisers to use
the free daily format effectively,”
says Bob Harris, vice-president, New
Business Development, at Sun Media.
“We fully expect to see 24 hours
establish itself quickly in both major
Alberta cities, since Sun Media’s free
dailies are Canada’s fastest growing
newspapers.”
Since the free newspaper concept was
successfully launched in Europe in
1992, free dailies are now published
in 41 countries with an estimated
total daily readership of 30 million.
24 hours and 24 heures are published
by Sun Media Corporation, a division
of Quebecor Media Inc.
Sun Media is Canada’s second largest
newspaper publishing company with
daily newspapers in eight of the top
11 markets in Canada.
Quebecor Media, a subsidiary of
Quebecor Inc., is, through its
Videotron Ltd. subsidiary, the third
largest cable distribution company in
Canada and a major provider of
internet access, as well as telephone
and business telecommunications
services.
Quebecor Media, through its Sun Media
Corporation subsidiary, is Canada's
leading publisher of a national chain
of tabloid and regional newspapers. In
the broadcasting area, the company
operates Canada’s largest general
interest, French-language television
network, Group TVA Inc., as well as
specialised services and a general
interest English-language television
station, SUN TV.
The company also operates Canoe Inc.
and its network of internet properties
in both English and French in Canada.
Another subsidiary of Quebecor Media,
Nurun Inc., is a major supplier of
interactive communications and
technologies in Canada, the United
States, Europe and Asia.
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