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Jesus ad: Sony in a soup

Sony pulls controversial Playstation ad which irked Catholics


1st October 2005:

Sony Computer Entertainment has withdrawn a Playstation advertisement in Italy, after criticism that it made a mockery of the passion of the Christ.

Sony's advertisement of its 10-year old Playstation game console appeared in several Italian newspapers and magazines yesterday, showing the picture of a smiling young man, wearing what appears to be a crown of thorns. On close look, it appears that the thorns are actually the insignia of the Playstation console. The picture resembles images in Mel Gibson's "Passion of the Christ". The headline to the controversial advertisement reads: Dieci anni di passione” - Ten Years of Passion.

The advertisement sparked protests in Italy, a Roman Catholic nation. Italy's Cardinal Tonini described the ad as "tasteless" and an "irreverent mockery". Several politicians termed the ad as near-blasphemous.

Japanese multinational Sony has been selling its Playstation game console for 10 years now.

In Bible, Jesus Christ was forced to wear a thorn of crowns by Roman soldiers to humiliate and torture him, before he was crucified. Devout Catholics feel that the depiction of a grinning young man wearing a crown in the Playstation advertisement is an insult to the son of God.


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