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Showtime Arabia re-launches its
channels with wider, richer fare
BY A CORRESPONDENT
March 27, 2007: Showtime Arabia,
Middle East’s leading pay-television
network, has re-launched its locally
produced platform in a much bigger
way.
The TV network now offers more
programming and new features with
wider choice and more control at no
extra cost, says a statement from
Showtime Arabia.
It says that, with the large number of
channels available at present in the
Middle East, Showtime Arabia has
developed a simpler and easier way for
viewers to identify their favorite
shows across its 20 locally produced
premium TV channels. At the same time,
the network will continue to offer a
good selection of international
partner-channels.
The new channels, available from April
1, 2007, will have a modern look. They
have been named as SHOWCINEMA,
SHOWMOVIES, SHOWSPORTS and SHOWSERIES.
SHOWTIME is putting its name on its
channels as a sign of its commitment
to deliver the best television
entertainment and customer experience,
according to the Showtime Arabia
statement.
Six new SHOWCINEMA channels will
replace the current Home Cinema
channels and deliver the home theatre
selections from Paramount, Dreamworks,
Sony Columbia, Universal, Disney and
local studios.
Five new SHOWMOVIES channels replaces
The Movie Channel and MovieTime with
premium movie channels – SHOWMOVIES 1,
SHOWMOVIES 2, SHOWMOVIES ACTION,
SHOWMOVIES COMEDY and SHOWMOVIES
FAMILY. These leading channels would
let the customers choose from up to 10
different first-time-on-TV movies
broadcasting at any one time.
Three new SHOWSPORTS channels replace
the Sportsnet channels with SHOWSPORTS
1, SHOWSPORTS 2 and SHOWSPORTS 3 –
being the home of the Premier League
from August 2007 and of many other
exclusive leagues.
Six new SHOWSERIES channels are to
replace TV Land, Style UK, Paramount
Comedy and Al Shasha with series
channels – SHOWSERIES 1 and SHOWSERIES
1 EXTRA, home of action series;
SHOWSERIES 2, home of drama series;
SHOWSHASHA, home of Arabic movies,
series and talkshows; SHOWCOMEDY, home
of comedy series and SHOWKIDS, home of
the new BabyFirstTV and the best of
Nickelodeon.
Showtime Arabia claims that the
content of each of these new channels
offers television viewers the best in
entertainment throughout the Middle
East and North Africa region.
SHOWTIME is currently airing the
latest of the world’s best award
winning action and drama series,
including Lost 3, Desperate Housewives
3, Prison Break 2, Heroes, Greys
Anatomy 3, House and Ugly Betty at
least one full year ahead of any other
channel.
SHOWTIME has also secured exclusive
rights to broadcast all 380 matches
per season of the English Premier
League between 2007 and 2010. Football
fans can see all games live on
SHOWSPORTS and other SHOWTIME channels
in both Arabic and English with
dedicated studios in both languages.
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