Saffron Media launches travel news portal, news magazine for India

BY A CORRESPONDENT

5 June, 2007:

Saffron Media Private Limited, a division of the Adfactors Group, has launched India’s first travel news portal as well as a weekly travel news magazine.

The magazine Travel Biz Monitor will focus on the Indian travel and tourism industry, reports exchange4media.com.

Saffron Media’s news portal would provide travel-related news service to those engaged in travel business.

According to Madan Bahal, director of Saffron Media, both the magazine and the news portal are completely trade-oriented and business-to-business affairs. The end readers would not be the common consumers but those in the travel trade. This, Madan Bahal said, is the first of its kind in India because other travel sites fulfill only the consumers’ need.

The magazine, he said, would combine a range of current news stories across the industry, backed by analyses and perspectives. It will feature dedicated sections on trend and strategy analyses, as well as current industrial facts and figures aimed at helping readers with a single window of research on the travel trade.

Sheldon Santwan, editor of Travel Biz Monitor, says both the publication and portal deal with serious business and provide travel news fastest with best of content. The magazine is also different from others available on the newsstand in that others are either monthly or fortnightly, he adds.