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MEDIA - RAJDEEP SARDESAI'S BROADCAST NEWS

 

 

Big Fight: Rajdeep Sardesai moves to TV-18

The ever-polite 'hamaam-mein-sab-nange-hain,  chota-shakeelji, ask-same-question-in-different-ways-till-the-TV-blows-a-fuse anchor moves to a new hamaam. Sardesai will now irritate us from a new channel.

Update 19 Apil, 205: Rajdeep Sardesai and Sameer Manchanda today announced today that their new channel will be called new channel will be called Broadcast News. The venture will be in collaboration with TV-18.

BY A CORRESPONDENT

17 April, 2005: As it happened, Rajdeep Sardesai's Big fight was not restricted to the small screen. It is being played out in a wider arena, now, with CNBC TV-18 snapping up the ace reporter-anchor-manging editor of NDTV. When NDTV muscled into CNBC TV-18 territory with the launch of NDTV Profit early this year, this surely what they would have bargained for.

Rajdeep Sardesai brings with him to CNBC his experience at the Times of India, NDTV 24X7 and of course, its Big Fight melodrama. One of the most-recognised TV anchor faces in India, Rajdeep Sardesai, even after his departure from print media in the ninetees, used to pen regular weekly columns.

One of the earliest faces in Prannoy Roy's televison venture New Delhi Television, Rajdeep Sardesai has stuck with Prannoy Roy for long, through the dotcom boom and bust and through the parting of ways with STAR TV network and NDTV's successful IPO. Sardesai now joins hands with Raghav Bahl of TV-18, which runs the CNBC TV-18 business channel in India. It is expected that Rajdeep and his co-departee Sameer Manchanda (NDTV's chief financial officer) will lead the general news channel to be launched by TV-18 soon.

This is the second major editorial loss for Prannoy Roy. Last year, NDTV's Arnab Goswami had quit the channel to join Times Television.

BY A CORRESPONDENT

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