Love Maharashtra? Then you wil love Marathikatta!
MEDIA - PLAYBOY INDIAN EDITION

Playboy plans Indian edition

Sorry - it won't have any of what you are looking for

 

BY A CORRESPONDENT
4th December, 2005

Playboy is coming to India, stripped of its brand name, nudity and sex. (What's left of it, eh?)

Playboy chief executive Christie Hefner said at a Reuters summit last week that the international magazine, which is published in 20 countries, is planning to launch an edition in India. But it won't be classical Playboy, meaning it won't feature nudity and sex. It may not even have its brand name Playboy. It may be something completely different.

Hefner said that Playboy is in talks to launch an Indian edition. Its is also planning to launch a full-fledged UK edition, where the US edition is currently sold.

In many countries, the popular men's magazine features models drawn from that country to suit local tastes rather than imported centerfolds.

If the Playboy plan succeeds, it will be the first time Playboy is launched in any country without its brand name. The Playboy chief did not elaborate why the magazine will be launched without the Playboy name.

"It would be an extension of Playboy that would be focused around the lifestyle, pop culture, celebrity, fashion, sports and interview elements of Playboy," said Christie, who is daughter of Playboy founder Hugh Hefner.

Playboy is also planning to enter markets where it does not sell currently. The Playboy chief talked about plans to go to Italy and Australia.

BY A CORRESPONDENT

Featured Media stories

Archived media stories

When journalists become jokers  

BBC, Jhunjhunwala invest in Mid-Day radio business

Jennifer Lopez wedding video back with her

Memoirs of A Geisha: Memorable movie

King Kong: King-sized entertainment

Maxim to publish in India

Outlook to publish Marie Claire in India

Times NOW, CNN-IBN ready for launch

Sex surveys: India Today,
Outlook in court

Times publisher arrested, released

NYT's fiasco in the CIA leak case

Daniel Craig: The new face of James Bond

Jesus ad lands Sony in a soup


Mallika Sherawat topless shot in The Myth: Dare to bare!

Business media cook up secret PMO meeting

Oliver Twist: Return of the orphan

Oscar Awards 2006 red carpet seats available online

Want to be the next Indian Idol?

WSJ Weekend edition is back after 52 years

Janmat TV from SAB in October

Rajniís new film is Shivaji

Mumbai's bar girls have taken to stripping? Really?

Mangal Pandey fails to rise

Sister Furong faces Chinese wrath 

Hindustan Times Radio, coming soon to a transistor near you!

Oscar 2006 deadline for submitting documentary movies is Sept 1, 2005

Murder of truth after murder at Gateway

DNA newspaper: Review

 

Latest updates    Contact Us - Feedback    About Us