Playboy plans Indian edition
Sorry - it won't have any of what you are looking for
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BY A CORRESPONDENT
4th December, 2005
 Playboy is coming to
India, stripped of its brand name, nudity and sex. (What's
left of it, eh?)
Playboy chief executive Christie Hefner said at a
Reuters summit last week that the international magazine,
which is published in 20 countries, is planning to launch an
edition in India. But it won't be classical Playboy,
meaning it won't feature nudity and sex. It may not even have
its brand name Playboy. It may be something completely
different.
Hefner said that Playboy is in talks to launch an
Indian edition. Its is also planning to launch a full-fledged
UK edition, where the US edition is currently sold.
In many countries, the popular men's magazine features models
drawn from that country to suit local tastes rather than
imported centerfolds.
If the Playboy plan succeeds, it will be the first time
Playboy is launched in any country without its brand
name. The Playboy chief did not elaborate why the
magazine will be launched without the Playboy name.
"It would be an extension of Playboy that would be
focused around the lifestyle, pop culture, celebrity, fashion,
sports and interview elements of Playboy," said
Christie, who is daughter of Playboy founder Hugh
Hefner.
Playboy is also planning to enter markets where it does
not sell currently. The Playboy chief talked about
plans to go to Italy and Australia.
BY A CORRESPONDENT |
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