|
|
|
|
NDTV - Kingfisher to launch NDTV
Good Times
4 September, 2007:
NDTV has announced the launch of its
first Lifestyle channel, NDTV Good
Times, in collaboration with Vijay
Mallya's UB Group. NDTV Good Times
will combine NDTV's expertise in
programming with the lifestyle
associations of the Kingfisher brand.
NDTV Good Times will be aimed at
young, urban Indians and the
programming mix will cater to the
lifestyle dreams and expectations of
its target audience. Since the target
audience will be in the 20-40 years
age bracket, NDTV Good Times will line
up programs on fitness, parenthood,
marriage, travel, and leisure.
The channel will include shows on
food, late night chat shows,
relationships, tech and gadget shows,
Indian weddings, pet care, parties,
health and wellness, fashion, cars and
motor bikes. The channel will be free
to air initially and available to
viewers across India from September 7,
2007.
Initially, NDTV Good Times will have
celebrities, such as actor Rajat Kapur,
TV chef Manju Malhi, tech guru Rajiv
Makhni, cocktail specialist Shatbhi
Basu, and spa expert Devika Anand,
hosting the shows.
Vijay Mallya’s UB Group is said to
have pumped in a five-year
advertisement commitment worth Rs 100
crore for NDTV Good Times.
|
|
|
