Kamera of Sweden to supply channels to Vodafone Egypt

BY A CORRESPONDENT

2 May, 2007: Kamera, the mobile video specialist of Sweden, has decided to supply Vodafone Egypt a number of its channels tailored to the local Arabic market.

The offering by Kamera will include Arabic-language news channel ShortCut, the sport service SportCall and the entertainment channel WOW! TV.

The content agreement also includes highlights from the upcoming Euro 2008 qualification football championship.

Besides providing its own channels, Kamera’s Egyptian subsidiary SweGypt will facilitate the distribution of third-party channels to Vodafone’s customers – including encoding of all video live and near-live channels for third parties, editing of third party content and TV portal management.

As the mobile phone usage in the pan-Arabic region is rising, Kamera currently has a distribution agreement with the Associated Press news agency to provide fast-track, time-sensitive, localised online and mobile video news material in nine languages including Mandarin, English, Spanish, German and Russian.