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Financial Times to launch FTpm
BY A CORRESPODENT
15 April 2005: The Financial Times of London is planning to launch a new afternoon news briefing in the London. The new paper will be called ‘FTpm', and will be available in print and online every afternoon from Monday to Friday.
FTpm will be available for corporate clients, including City office developments and leading UK plcs, airlines and leading business hotels.
The copies will be in A4 size, with two sides of the day's top business news stories, comment and analysis. The readers can also download and print copies via a new PDF service on FT.com.
Corporate clients who have already signed up for copies to be distributed in their offices include Merrill Lynch, among others. FTpm will carry advertising too. FTpm will be launched by the end of the month.
FTpm will be available from 4pm and will use content from FT.com, highlighting the strength of the FT's integrated print and online news operation and production systems. It will also promote content, comment and analysis in the following day's FT newspaper, and on FT.com.
Financial Times Editor Andrew Gowers commented: “ FTpm is an exciting new service from the FT. Our readers need to stay up to date with breaking business news throughout the working day, and rely on the FT not just for the news, but for the most incisive comment and analysis too. That's what we'll give them during their working day with FTpm. By publishing on FT.com, and in print, we can reach our readers throughout the working day, whether they are in front of PCs or on the move.”
FT managing director Michael Rzesnitzekin said: “FTpm is a great new service for our corporate clients and core readers and will be distributed in a highly targeted manner. Our target audience is UK plc, and we'll reach our business readers in their offices, or when they are travelling. This is an important audience for our advertisers, and another way of making sure the FT is the UK's leading business news brand.”
BY A CORRESPODENT
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