TV, MEDIA AND ONLINE AD SALES
GROWTH IN INDIA
Entertainment & media sector
growing fastest in India
TV and radio advertising, online
ad sales - all poised for massive
growth in India.
BY A CORRESPONDENT
25 June, 2007:
India is poised to become the
fastest growing market in the global
entertainment and media sector in the
next five years. The business of
internet portals and online
advertising also are developing on a
large scale in the country.
A study by PricewaterhouseCoopers (PwC)
India reveals that India’s growing
market in the global entertainment and
media (E&M) space will have a size of
over Rs 100,000 crore by 2011.
Driven by a sharp growth in the
digital media space, as well as the
traditional segments like TV, radio
and films, the global E&M industry
will grow at a compound annual rate of
6.4% to $2 trillion in the same
period, the study says.
With the arrival of new web portals
and rising number of internet users, a
major chunk of television advertising
and viewership has now passed on to
internet. However, traditional
segments like radio, television and
films are not much worried about the
development, the PwC study shows.
Identifying Asia-Pacific as the
fastest-growing region, PwC says that
the rapid growth in this region would
be led by India and China.
The average spending in the
Asia-Pacific region would be at 9.6%,
the fastest for any region, moving up
to $470 billion in 2011 from $297
billion in 2006.
India will be the fastest growing
country over the next five years at
18.5% compound annual growth rate (CAGR),
while China will continue to record
double-digit annual gains that will
It is interesting to note that the
United States, the largest market in
the world, would grow at the slowest
pace – growing at 5.3% CAGR to reach
US $754 billion by 2011.
The global outlook projects India’s
entertainment and media industry
revenue at Rs 120,871 crore in 2011,
as against Rs 51,715 crore in 2006,
according to PwC Executive Director
Timmy S Kandhari.
Internet advertising is expected to
emerge as the fastest growing segment
over the next five years, driven by
the growing number of internet users.