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MEDIA - DECCAN CHRONICLE CHENNAI

 

Deccan Chronicle takes battle to Chennai 

 

BY A CORRESPONDENT

March 28: Andhra-based Deccan Chronicle newspaper has hit the ground running in Chennai. The Deccan Chronicle Chennai edition appeared on the Chennai news stands on March 28, 2005.

Deccan Chronicle is currently the largest-selling paper in Andhra Pradesh. Deccan Chronicle Holdings, owners of Deccan Chronicle, recently roped in the head of Times of India's Venkataraman, who joined as President of Deccan Chronicle's Chennai project.

This is the first time Deccan Chronicle is launching an edition outside its home state. It is now published from Hyderabad, Vijayawada, Visakhapatnam, Rajamundry, Ananthapur, Nellore and Karimnagar, and is the fourth-largest newspaper in the country in terms of readership.

The invitation price of Deccan Chronicle in Chennai is Re 1. Expect Times of India to at least match up to this offer, when it launches its Chennai edition later this year! Read report on new Indian newspaper launches here. Deccan Chronicle is also offering annual subscriptions at Rs 99 for ICICI Bank card holders. The Hindu sells for for Rs 3.25 on weekdays and Rs 4.50 on Sundays in Chennai.

Deccan Chronicle Editor MJ Akbar said: "Deccan Chronicle is pleased to announce the launch of its Chennai edition from today. This is another long stride in our continual efforts to grow and improve; to provide our valued readers with a complete, elegant, informed and informative daily newspaper, edited with independence and flair."

"From today, we offer 20 pages, along with a new tab section, that bring a range of new horizons in ideas, culture, business, sport and lifestyle. The edition, in full colour, uses state-of-the-art technology, including Creo computer-to-plate thermal systems with Nella vision-punch-bender, and is printed on the latest Goss Uniliner-S press with Muller Martini Mailroo system at a speed of 75,000 copies an hour. There is little need to say more. The Deccan Chronicle speaks for itself. Your identity is our identity." 

BY A CORRESPONDENT

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