The book that Bill Clinton
.. and some that Jack Covert 800-CEO-READ does. Jack
Covert has compiled a list of their best-selling business books for 2004.
The Bill Clinton-recommended book? That's no.4 in the list.
Milwaukee, WI (PRWEB) February 8, 2005
1. "Free Prize Inside," by Seth Godin.
Okay, all of us can't have great ideas all the time. That's
okay. So what you need then is a soft innovation, and the
capability to succesfully champion that innovation, says Seth
Godin, marketing guru.
2. "Trading Up," by Michael Silverstein, Neil Fiske.
Provides insights into the highly lucrative bourgeois bohemian Americans, who revel in shopping, purchases and believe that better or nore exclusive products make them happy.
Michael J. Silverstein is a senior vice president and global consumer and retail practice leader at The Boston Consulting Group
(BCG) and the coauthor of Breaking Compromises. Neil Fiske is a former vice president of BCG and is currently the president of Bath & Body Works. John Butman is an established business author and journalist.
3. "Purple Cow," by Seth Godin.
Being a purple cow is all about visibility. You can't miss
a purple cow, if you see one, says Seth Godin. So your only
chance of being noticed is being the purple cow. You are
either remarkable or invisible. Seth Godin urges you to think
and put something extra ordinary, remarkable into everything
you build or produce.
4. "The Power of We : Succeeding Through Partnerships,"
This is what Bill Clinton has to say about this book.
"In The Power of We, Jonathan Tisch reminds us again that
working together still yields the best results. Jon has spent
a lifetime mobilizing people and organizations to get a job
done in business and in civic service. His experience,
optimism, intelligence, and common sense are reflected in this
fresh look at the rewards of partnerships." Enough said.
5. "Guts! : Companies that Blow the Doors off Business-as-Usual,"
Freiberg, Kevin Freiberg.
Ten years ago, consultants Kevin and Jackie Freiberg
came out with 'Nuts! Southwest Airlines’ Crazy Recipe for
Business and Personal Success', a book that chronicled tthe
unusual ways that Southwest Airlines took to success.
The new book, Guts!: Companies that Blow the doors off
Business-As-Usual, the duo takes the reader behind the scenes
of 20 succesful companies that reached where they are due to
the unusual business decisions and tactics they adopted. In
essence, companies that showed remarkable guts in dealing with
6. "Leadership Presence," by Belle Linda Halpern, Kathy
An easy to understand, cleverly packaged book by Belle
Linda Halpern and Kathy Lubar on the leadership presence. The
writers define leadership presence as
We define Leadership Presence as 'the ability to connect
authentically with the thoughts and feelings of others in
order to motivate and inspire them to achieve a desired
outcome.' This ability to connect is essential in all people
who lead or motivate others, whether you are the head of a
large organization or a volunteer Little League coach. People
need Leadership Presence in a variety of areas - building
better client relationships, inspiring teammates to sprint to
the finish, negotiating tricky alliances, and motivating a
classroom of students." Think you can do with some help
in that department? This is the book for you.
7. "Creating Customer Evangelists," by Ben McConnell & Jackie
These writers are famous for a blogging-related
catchphrase, the church of the customer. This is essentially
about how you can keep your customers happy so they
effectively become a walking, talking salesforce and public
relations team for your company and its products or services.
Obviously, you can see why the business blogging community has
taken this to heart. Customers, when they are truly happy with
your products, go to extremes to recommend your company to
everyone they know, sometimes even spending money out of their
Jack Covert, the president and founder has more than twenty years of experience and is regarded by both publishers and authors as an expert on the topic of business books. For more information please visit www.800ceoread.com.