Pepsi official drink sponsor for IPL

PepsiCo India is the official beverage partner of the India Premier League until 2013. The IPL-Pepsico deal is reportedly worth $12.5 million with Pepsi expected to spend $2.5 million every year on the eight IPL franchise owners, Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad teams.

Board of Control for Cricket in India (BCCI) vice-president […]

March 19th, 2008 | Posted in Business | No Comments

Sony ropes in Vodafone as prime sponsor for IPL telecast

Sony Entertainment Television, which has bagged the rights for telecast of IPL matches, has found a premier sponsor in Vodafone, India’s third largest mobile service provider.
The DLF IPL premier league’s associate sponsors are Pepsico India , Hyundai and Nokia, as Sony Entertainment Television aims to rake in1.7 billion rupees from the deal, media reports said.
Sony […]

March 5th, 2008 | Posted in Business, Media / TV | No Comments