Kingfisher Airlines becomes official airline of IPL

Kingfisher Airlines, the domestic Indian air carrier owned by liquor baron Vijay Mallya, will be the official airline of the upcoming Indian Premier League (IPL), which kickstarts on April 18. Kingfisher Airlines had already been chosen as the official umpire partner of the DLF Indian Premier League. Kingfisher will provide airline services to the players [...]

SET MAX telecast – Manoranjan Ka Baap IPL ad ready

With the DLF Indian Premier League (IPL) set to start on April 18, 2008, SET MAX has conceptualized its IPL broadcast campaign with the view to prime its viewers for this entertainment spectacle. In India, the IPL matches would be telecast on the SET MAX channel. Vodafone is the presenting sponsor for the IPL league. [...]

Pepsi official drink sponsor for IPL

PepsiCo India is the official beverage partner of the India Premier League until 2013. The IPL-Pepsico deal is reportedly worth $12.5 million with Pepsi expected to spend $2.5 million every year on the eight IPL franchise owners, Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad teams. Board of Control for Cricket in India (BCCI) [...]

Sony ropes in Vodafone as prime sponsor for IPL telecast

Sony Entertainment Television, which has bagged the rights for telecast of IPL matches, has found a premier sponsor in Vodafone, India’s third largest mobile service provider. The DLF IPL premier league’s associate sponsors are Pepsico India , Hyundai and Nokia, as Sony Entertainment Television aims to rake in1.7 billion rupees from the deal, media reports [...]