Kingfisher Airlines, the domestic Indian air carrier owned by liquor baron Vijay Mallya, will be the official airline of the upcoming Indian Premier League (IPL), which kickstarts on April 18. Kingfisher Airlines had already been chosen as the official umpire partner of the DLF Indian Premier League. Kingfisher will provide airline services to the players [...]
The Indian Premier League has found itself into troubled waters even before the first ball has been bowled. The defeat of the Indians in the second Test against South Africa in Ahmedabad has initiated angry reactions from the media and the enthusiasts of the game. Many feel that India’s worst Test defeat at home can [...]
With the DLF Indian Premier League (IPL) set to start on April 18, 2008, SET MAX has conceptualized its IPL broadcast campaign with the view to prime its viewers for this entertainment spectacle. In India, the IPL matches would be telecast on the SET MAX channel. Vodafone is the presenting sponsor for the IPL league. [...]
It all started when Shah Rukh Khan (Kolkata Knight Riders) and Preity Zinta (Mohali) became IPL franchise owners. The rest of the team owners immediately realised the marketing and publicity potential of having Bollywood (or Tollywood) actors associated with them, and went about star-hunting. The Indian film fraternity is being actively woed by the franchises [...]
Rajasthan Royals captain and coach Shane Warne has strongly defended DLF IPL Twenty in the backdrop of accusations that many cricketers are shunning their country commitments to exploit the lucrative IPL. Shane Warne said in his weekly column in a newspaper that the IPL, on the contrary, gives the game a big boost. Shane Warne [...]
Bollywood star Akshay Kumar has been roped in as the brand ambassador of the IPL Delhi team, continuing the film industry’s association with the Twenty20 tournament. “I belong to Delhi and this my team. I always like cricket and I am a firm believer in sportsman spirit,” said Akhsay Kumar. The Bollywood action and comic [...]
Corporate major India Cements will soon give shape to a well developed strategy for promoting its brand using the Indian Premier League (IPL). India cements recently bought the rights for the Chennai team of Indian Premier League, Chennai Super Kings. There were concerns among its investors that spending huge money on such events would have [...]
Sunil Gavaskar, Mansur Ali Khan Pataudi and Ravi Shastri, all former Indian captains, will form the panel to select the Player of the League in the DLF IPL Twenty20 tournament. The Player of the League will be awarded a million rupees by Twenty20 title sponsors, DLF, India’s largest listed real estate firm. IPL chairman Lalit [...]
Kolkata Knight Riders team owner and Bollywood star Shah Rukh Khan has landed in a soup over ticket distribution of DLF IPL Twenty20 matches. Cricket Members Forum of Bengal has filed a case in a Kolkata court challenging the authority of Cricket Association of Bengal to distribute tickets for the tournament. The forum wants free [...]
Former BCCI President Jagmohan Dalmia is in deep trouble after the Economic Offences Wing of Mumbai Police reportedly found documents that could implicate him for allegedly misappropriating Rs 2.90 crore from a BCCI account opened in connection with the Cricket World Cup in 1996. Jagmohan Dalmia has denied any involvement in the scam. The account [...]