After the huge success of Twenty20 cricket series in India, Indian Premier League franchisees have been getting invitation from other parts of the world. It is learnt that Cricket Canada is discussing with Indian Premier League for a similar cricket tournament to be conducted in that country.
According to reports, the Indian Premier League teams could visit the country following “advanced” discussions. But Indian authorities have not given any commitment on the proposal. It is also learned that IPL officials and Indian Cricket Board are getting similar interest from other countries also. Sources said Atul Ahuja, Cricket Canada’s chief executive, had discussions with leading individuals in respect to possible visits to Canada by IPL teams. Now there is growing interest to the Twenty20 format across the country.
The overseas market has been turned tube a big crowd puller for the IPL especially when at the online streaming consumption. There had been huge response in the internet from overseas market for all the matches played. All the IPL teams have created their own sites and fan page and are using the online media and videos to lure fans to their teams. It is estimated that around eight million people from countries across the world are viewing the cricket extravaganza of India.
The Internet has proved to be a popular medium for non-resident Indians. According to WSG’s , IPL website received more than 3.5 million hits in the first weekend by users overseas. The international viewer ship of IPL mainly contributed from Asia, Middle East, the UK and the US.
World Sports Group (WSG), the sports marketing and management agency is the agency that has won the international media distribution rights of IPL from the Board of Control for Cricket in India (BCCI). WSG has paid BCCI $1.026 billion for the next 10 years for these rights. According to available figures, most of the IPL matches has attracted up to around 3,50,000 viewers in Australia. IPL is also attracting huge viwership in Untied Kingdom also. In the US, IPL is being aired on the two leading direct-to-home platforms Dish Network and Direct TV for $59 a month