Bajaj Allianz Life Insurance Company has announced its association with the Indian Premier League team Rajasthan Royals. Bajaj Allianz will be the lead sponsor of the IPL franchise owned by the London-based businessman Manoj Badale. The Rajasthan Royals from Jaipur are coached and captained by Shane Warne.
The sponsorship of Bajaj Allianz has increased the number of fans of Rajasthan Royals. With the slogan “Halla Bol” more than 300,000 Super Agents and over 25,000 employees in over 1000 offices across 900+ towns all over India have joined as die hard fans to to cheer for their team.
To build team spirit & motivation of the T20 tournament for the coming financial year, Bajaj Allianz has begun its own internal program across 1000+ offices.
Rajasthan Royals is a mix of youth, experience and emerging talent which will provide strong competition and great enjoyment to the cricket fans, said Kamesh Goyal, Regional CEO Allianz & CEO Bajaj Allianz Life Insurance.
When the IPL starts on April 18, 1000+ offices of Bajaj Allianz will become ‘Fan Stations’ as they go about cheering and building support for the team.