http://www.dancewithshadows.com/ipl/2008/04/16/urgent-hearing-appeal-against-royal-challengers-overturned-by-supreme-court/ All the happening news about the IPL Twenty20 Tournament Tue, 24 Jan 2012 07:18:12 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.dancewithshadows.com/ipl/2008/04/16/urgent-hearing-appeal-against-royal-challengers-overturned-by-supreme-court/comment-page-1/#comment-2417 ronak chawla Sun, 31 Aug 2008 13:07:25 +0000 http://www.dancewithshadows.com/ipl/?p=191#comment-2417 The dispute is very petty. Whether or not using the name "royal challengers" was a promotion gimic or no is irrelevent as in today's world of stiff competition and marketing strategies surrogate advertising plays a key role in advertising. Surrogate businesses have a motive in mind to promote unpromotable products and society is aware of the fact, hence it is unnecessary to blow up such issues..... The dispute is very petty. Whether or not using the name “royal challengers” was a promotion gimic or no is irrelevent as in today’s world of stiff competition and marketing strategies surrogate advertising plays a key role in advertising. Surrogate businesses have a motive in mind to promote unpromotable products and society is aware of the fact, hence it is unnecessary to blow up such issues…..

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