Archive for April 1st, 2008

IPL teams rope in celebrities for promotion

It all started when Shah Rukh Khan (Kolkata Knight Riders) and Preity Zinta (Mohali) became IPL franchise owners. The rest of the team owners immediately realised the marketing and publicity potential of having Bollywood (or Tollywood) actors associated with them, and went about star-hunting. The Indian film fraternity is being actively woed by the franchises [...]

IPL matches’ timing a threat for international cricket schedule

Even as the cash-flooded Indian Premier League is about to start on April 18, 2008, the international cricket schedule faces big threat. With players from different parts of the world expected to participate in the two month cricket extravaganza, there are concerns that Australia’s West Indies tour, Bangladesh team’s Pakistan visit, New Zealand tour of [...]