Archive for March 29th, 2008

IPL teams and coaches

After the war for big players, the Indian Premium League teams have begun hunting for the super coaches. Many a big name in cricket world has already joined as coaches of different cash-rich IPL teams. With hype on IPL catching up aggressively, teams are busy recruiting celebrity veterans in international cricket to train the young [...]

India Cements devising strategies for promoting brand through IPL

Corporate major India Cements will soon give shape to a well developed strategy for promoting its brand using the Indian Premier League (IPL). India cements recently bought the rights for the Chennai team of Indian Premier League, Chennai Super Kings.  There were concerns among its investors that spending huge money on such events would have [...]