Pepsi official drink sponsor for IPL
PepsiCo India is the official beverage partner of the India Premier League until 2013. The IPL-Pepsico deal is reportedly worth $12.5 million with Pepsi expected to spend $2.5 million every year on the eight IPL franchise owners, Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad teams.
Board of Control for Cricket in India (BCCI) vice-president Rajeev Shukla confirmed the deal saying, “Pepsi has been signed as the official drink sponsor of the upcoming IPL and the deal has been closed.”
PepsiCo has been associated with cricket, domestic and international, for a long while now. Pepsico is already a global sponsor of the International Cricket Council (ICC) till 2015 having pledged $60 million to it.
As of now, the main sponsor of IPL is DLF, which will shell out Rs 200 crore over the next five years. Hero Honda has extended its IPL sponsorship for five years.
IPL plans to acquire five other sponsors, from areas such as insurance, banking, telecom, automobile and retail.
The IPL Twenty20 tournament matches will start from April 18, 2008. The tournament will comprise 59 matches that will be played over 45 days.
Meanwhile, advertising rates for the IPL Twenty 20 tournament are soaring off the charts. SET Max, IPL’s official TV channel has completed 75% of its slot for rates that were prevalent during the last World Cup. SET Max is optimistic that it will collect Rs 300 crore in revenues for the IPL Twenty20 Tournament. It has already pencilled in commitments worth Rs 220 crore.
The presenting sponsor of the IPL Twenty20 tournament is Vodafone, which has shelled out Rs 32-35 crore. Four other co-sponsors include Coca Cola, Max New York, Hyundai and Godrej for a sum in the range of of Rs 18-25 crore.
This picture is awesome because I like the breaking glas in the back round. niiiiiiiiiiiiiiiiiiiiiiice