February 2, 2006: Maldives is the destination to be. More and more airline companies are introducing direct flights from the region comprising China, Hong Kong and Macau following a rapid increase in tourist inflow into the islands.

The latest entrant in the fast-growing low-fare sector of the airline industry is Viva Macau. Maldives is one of the new airline’s launch destinations. Viva Macau is the only airline in Greater China that offers non-stop direct flights to Maldives, offering customers an opportunity to enjoy the country’s renowned dive sites and beaches.

The airline, according to officials, aims to bring residents of Macau, Hong Kong and the Pearl River Delta to destinations like Maldives at fares that represent great value for money.

It is a fact that Maldives has always been a preferred destination from China and the Pearl River Delta region since Maldives received approved destination status (ADS) from China in December 2002. Maldives has also seen a robust increase in Chinese arrivals following the ADS.

According to reports quoting officials, Viva Macau’s core proposition is low-fare air travel without compromising on service quality. This apart, it also offers fun elements in service and a variety of exciting destinations.

The airline aims at being a strong, solid partner in the tourism development of Macau

At the moment, Viva Macau flies to Maldives twice a week on Thursdays and Sundays. The company uses Boeing wide-body 767 jets, which give it a 12-hour range and allow it to offer service as far as Australia, the Middle East and Europe.