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Jet Airways to fly on M&C Saatchi
campaign
BY OUR AVIATION CORRESPONDENT
January 27, 2006: When it is Jet,
it has to fly high on a brand image.
It has been doing so ever since
inception and the airline has now
thought big on brand promotion.
Jet Airways which had undertaken and
extensive and exhaustive selection
process, has now picked advertising
major M&C Saatchi to handle its global
advertising business. Reports said
that the airline is expected to invest
heavily in the media to support its
domestic marketing as well as the
current and new international routes
planned for the current year.
Jet which claims to have redefined the
quality standards of air travel
amongst the Indian public, is looking
to expand the brand beyond India. The
selection of M&C is seen as a step
towards this goal. M&C Saatchi has
already started work with Jet Airways
in launching the new route to Bangkok
with daily, direct flights from Delhi
and Kolkata.
M&C Saatchi is undoubtedly one of the
world’s most experienced advertising
agencies when it comes to airlines and
travel. With a wide network of 16
offices the world over and an
established presence in Delhi, the
company will now establish its second
Indian office in Mumbai to adequately
service the Jet Airways account,
reports added. The new brand campaign
is expected to break later in the
year.
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