Emirates' High Street catalogue launched

11 March, 2008:

Emirates Airline has launched a luxury shopping catalogue, The Emirates High Street.

Emirates has said that Skywards, Emirates’ frequent flyer program, emphasizes its commitment to both its members and Emirates’ growing global family of customers with an inspirational, one-of-a-kind luxury catalogue which brings customers a range of world-class products directly to their doorstep. The catalogue is now available onboard all Emirates' flights.

Sheikh Ahmed bin Saeed Al Maktoum Chairman and Chief Executive, Emirates Airline and Group, pointed out that “we are attuned to the needs of our most discerning and loyal customers. It is with this special group in mind that we have developed The Emirates High Street. We are confident that The Emirates High Street will provide an innovative and unique shopping experience not seen before in catalogue shopping.”

With over 200 products to choose from, The Emirates High Street offers an exquisite collection of designer brands and experiences that make this a unique proposition in the airline industry. With everything from iPods to your own private concert with a Sony BMG artist, there is something in this catalogue for everyone.

The Emirates High Street provides delivery to over 60 countries worldwide making this a global alternative for Skywards members who can use cash, Miles or a combination of both to purchase products.

The Emirates High Street collection can be viewed either through the catalogue or online. The dynamic e-commerce website offers customers the ability to search products by category, brand, keyword and price. Each product has a dedicated page with all the details customers need, including size, weight and technical specifications, to make informed choices. There’s even an advanced search feature so customers can find exactly what they’re looking for using a combination of criteria.

The catalogue has over 150 pages filled with product photography, supported by descriptions, specifications and prices. In addition to being available onboard all Emirates flights, the new offering can be found in lounges and at ticket offices across the network.