Alaska Airlines and sister regional carrier Horizon Air have joined hands to offer something new for California travellers. The plan, named Double Miles is exclusively for Californian passengers travelling in any of the two airlines' flights.

The Double Miles offer is exclusively for Alaska Airlines' Mileage Plan Members who book their ticket online at alaskaair.com and complete the travel by 4 April 2007. Passengers who fly between any of the airlines' 16 California destinations and anywhere else the airlines fly throughout the US, Canada and Mexico can avail of this Double Miles offer from Alaska Airlines and Horizon Air.

Alaska Airlines and Horizon Air's California destinations are Burbank, Eureka/Arcata, Fresno, Long Beach, Los Angeles, Oakland, Ontario, Orange County, Palm Springs, Redding, Reno, Sacramento, San Diego, San Francisco, San Jose and Santa Barbara. On 20 March 2007, Horizon Air will launch its Sonoma County/ Santa Rosa flight.

The Double Miles offer from Alaska Airlines and Horizon Air is much more profitable and advantageous than many other frequent flier programs of other carriers. The Double Miles users can earn and redeem mileage using their offer.

The Alaska Airlines Mileage Plan members can earn mileage through its partners such as Alaska Airlines Visa Cards, Mileage Plan Shopping, Mileage Plan Dining and Safeway.