Madhavan-Vidya Balan Airtel ad – most irritating IPL ad this season!
I have nothing against TV ads – le’s be clear. They are required, they bring in much needed moolah, and some of them are really creative, some make you think, some make you laugh.
And there are some which make you want to kick the TV, pull the actors out of the TV set and then kick them in the butt again and again.
Watching the IPL Season 2 on TV, I am pissed off again and again by several ads. The one which infuriates me this time is the Oh-so-cute Airtel ad featuring the celluloid couple from Guru, Vidya Balan and Madhavan.
As cheesy goes, this one surely takes the cake.
Setting: Cosy home. Vidya Balan sitting on a sofa reading something, Madavan sitting like an ullu on a sofa faraway in front.
Vidya Balan’s phone beeps. She picks it up, says, “very romantic.” Madhavan smiles cutely.
Vidya Balan’s phone beeps again. Madhavn makes a perfect impression of a retarded ape. Mouth open a bit.
She picks up phone, sees its an SMS from Madhavan again, and goes into a harange. “whats this, SMS pe SMS, there are cutbacks everywhere and here you go SMS-ing again and again.”
Madhavan’s face falls. Kicked-in-the-teeth expression employed by Madhavan.
Middle-harangue, Vidya’s phone rings. She picks up and goes, “hello?”
Madhavan announces: “Pyar mein cutbacks nahin hona chahiye”.
Vidya Balan gets it! Respect dawns on her face. Madhavan makes cute-boy expression again. Vidya touches the roof of her mouth with her tongue and offers happy wifely smile. Madhavn too sjiles in tiumph.
GAAAARGH!
This ad would have normally just seen me smirk. But the Airtel ad appears so many times during the course of a single match, now I loathe it from the heart of my bottom.
Their earlier Airtel ads were also mildly smirk-inducing, but this one, just because of the number of times it is aired, just takes it to a whole new level of atrociousness.
