Google Adsense impression reports vs Mybloglog click stats
Hmm.. website stats programs are never accurate. They are not meant to be. After all, no one is still clear about exactly what a visitor or reader is!
But sometimes you find such variations that it is quite crazy to reconcile them.
On this blog, I use Mybloglog stats to figure out what is going on. I have loved the click reports in Mybloglog - the ones which tell you what my visitors clicked on. Always used to take a look at that to see how many are clicking on the Adsense ad units.
So imagine my surprise. Mybloglog reported today morning that a total of 22 visitors clicked on the different ad units yesterday. Great, I thought. Most of that traffic was from StumbleUon, so I really did not expect anyone to click on ads anyway. Then I checked Google Adsense reports for the day, and strangely, the stats for the blog showed the same number of visitors, but only 3 clicks!
So what was really going on? I have no idea. The questions I have are:
Does Mybloglog misreport clicks?
Did 19 visitors click on the ads, and then press Esc and did not bother to actually let the page load?
Does Adsense misreport clicks?
19 invalid clicks - what explains that?
I have no clue.
A bit of research on the Net turned up these two sites (1 and 2 ) The second site is by Amit Agarwal who has one explanation - and I think he is right. He says that clicks on CPM ads are not counted by Google. And the clicks which I see in Mybloglog may have been clicks on those skyscraper ads that Google keeps showing on my pages.
Fine, in that case. But then how do I ever figure out exactly how much I make from the CPM ads?
Hey man, I had the identical problem and I figured it out what was happening.
Try this: Check your mybloglog for how many adsense clicks you have, then come back to your site, let your mouse hover over one of your adsense ads, then click backspace, or somehow use your keyboard to navigate away from the page. DONT CLICK THE AD. After you’ve navigated away, check your mybloglog and you’ll have another adsense click.
Mybloglog determines clicks based on where the pointer is as the browser navigates away from the page.
Very nice post. I have both adsense and mybloglog on same blog. and i was seeing the difference in both. Mybloglog was showing me more number of clicks everyday compare to adsense and when i check those clicks in adsense, there were no record. for few days, i did not feel so much but now i am feeling that Google adsense is cheating us, I searched on google with this term “google adsense mybloglog” and i landed to your blog.
Thats something really bad from Google. They need to justify with mybloglog tracking, there is a big difference i can see everyday and i am feeling like Google is cheating.